Tim Cook Duke graduation calls out to Steve Jobs, urges grads to assume totally different

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Apple CEO Tim Cook returned to his Alma Mater Duke for the graduation speech for the 2018 graduates, and left to a standing ovation.

Tim Cook at Duke

Cook addressed many matters, starting from local weather change, Apple’s use of renewable power, and issued a clarion name to graduates to depart the world higher than they discovered it.

While not an overt name again to Apple’s late-’90s promoting slogan, Cook nonetheless known as on graduates to “assume totally different” and never simply settle for how issues are.

“Don’t simply settle for the world you inherit. Don’t simply settle for the established order,” stated Cook. “No huge problem has ever been solved, and no lasting enchancment has been achieved, except individuals dare to strive one thing totally different. Dare to assume totally different.”

As with most of Cook’s speeches, he invoked Steve Jobs, and thanked the Apple founder for his imaginative and prescient.

“I used to be fortunate to be taught from somebody who believed this deeply. Someone who knew altering the world begins with following a imaginative and prescient, not following a path,” reminisced Cook. “He was my pal, my mentor, Steve Jobs. Steve’s imaginative and prescient was that the nice thought comes from a stressed refusal to simply accept issues as they’re.

“The query we ask ourselves will not be what can we do, however what ought to we do. Because Steve taught us that is how change occurs. And from him I leaned to by no means be content material with the best way issues are,” stated Cook. “I consider this mindset comes naturally to younger individuals —and it is best to by no means let go of this restlessness.



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