The iconic John Hancock Center loses its identify

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Another main identify change has come to Chicago.

The iconic John Hancock Center, a 100-story skyscraper, will for now simply be identified by its tackle, 875 N. Michigan Avenue, till the house owners search a brand new naming-rights deal.

The Chicago Tribune reports that the house owners of the constructing’s namesake, an insurance coverage firm that constructed the tower, requested that its identify and logos be eliminated all through the constructing instantly.

The insurance coverage firm hasn’t been a tenant within the John Hancock Center for a few years.

“As they did in Boston, they simply determined to have their identify eliminated,” Stephen Hearn, president and CEO of Hearn — which is a part of a bunch of actual property traders that has owned the constructing since 2013 — advised the Chicago Tribune. “At this level, we’ll push tougher for a alternative identify. This property deserves a extra essential id than merely the tackle.”

The Chicago Tribune reports that John Hancock hasn’t paid for the precise to have its identify on the constructing because the final naming-rights contract expired.

The Sears Tower was renamed the Willis Tower in 2009. However, many Chicagoans proceed to confer with the skyscraper by its earlier identify.

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