The creator of Fruit Ninja simply made half its staff redundant

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The Eye Tribe

Released in April 2010, Halfbrick’s Fruit Ninja was one in all cell gaming’s earliest success tales. The app has been downloaded over 1 billion occasions and has lengthy been celebrated as a key milestone for Australia’s native video games business. 

But occasions have been troublesome as of late. In 2015, Halfbrick made all of its remaining design staff redundant and on Monday, in response to a number of separate sources, Halfbrick made as much as 30 employees members redundant. A quantity that quantities to roughly half of its remaining head rely.

After an amazing quantity of success with free-to-play cell video games like Fruit Ninja and Jetpack Joyride, Halfbrick has been struggling to duplicate these successes. An organization-wide shift was created to maneuver from creating new IP to maximising alternatives for these two present manufacturers. These new redundancies are reportedly a part of this plan.

Halfbrick closed its Sydney satellite tv for pc workplace in July 2016, however maintains an workplace in Spain. Sources talking anonymously to CNET estimate fewer than 30 workers stay at Halfbrick’s fundamental workplace in Brisbane. At one level the Brisbane workplace staffed 70 full-time workers, 100 globally. 

The focus for Halfbrick now could be Fruit Ninja and Jetpack Joyride. Apparently the brand new 30-man studio is tasked with focusing completely on dwell ops for these two mental properties. Some sources warned us that extra redundancies are on the way in which towards the tip of the week.

We reached out to Halfbrick for remark, however have but to listen to again.

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