Steve Rocco net worth: Steve Rocco is an American businessman and skateboarder who has a net worth of $20 million. Steve Rocco was born in January 1960. He co-founded World Industries with Rodney Mullen and the corporate grew to turn into one of many largest and most influential skateboard firms world wide. Rocco later offered the corporate and retired. He helped road skateboarding turn into standard within the 1990s and used adverts that straight associated to skate boarders. Rocco additionally co-founded the businesses Blind, Plan B, 101, and Duffs. He created the corporate El Segundo Hat and delivered baseball hats in 11 weeks when he was advised it could take 13 weeks to get them from a vendor. Steve Rocco was featured within the 2007 documentary The Man Who Souled The World. He additionally government produced the 2005 video What If?.