Emily Ratajkowski introduced that she is the brand new ambassador for the hair care model Kérastase on Tuesday, however it was her controversial social media put up about her new function that appeared to get the most attention online.
Some followers are on the lookout for an apology after the mannequin and actress wrote on Instagram and Twitter, “Hair is a basic a part of magnificence, femininity, and identification. So excited to announce that I’m the brand new face of @kerastase_official! Welcome good hair days!”
The first sentence of that caption has since been eliminated on her Instagram put up, and the tweet has been deleted altogether.
But earlier than the replace, outraged followers and followers on social media had been fast to name out Ratajkowski and Kérastase for suggesting that having hair is important to being a lady.
Many identified that the caption could possibly be hurtful to folks present process remedy for most cancers, or to individuals who undergo from hair loss or thinning hair.
Some had been offended that Ratajkowski modified her caption after the backlash, however didn’t subject an apology. Ratajkowski didn’t instantly return a request for remark from HuffPost.
A spokesperson for Kérastase apologized in a press release to HuffPost on Wednesday. It was unclear what function, if any, the corporate performed in writing the caption.
“We are deeply sorry if we offended anybody, it was completely not our intention,” the assertion learn. “We acknowledge that the way in which the content material was introduced didn’t pay tribute to our most valued message ― that everybody is uniquely lovely. Kérastase is dedicated to empowering all girls and all visions of magnificence.”
Kérastase additionally posted one other apology in a touch upon its Instagram account:
Of course magnificence is just not outlined by your hair, magnificence is one thing extra non secular, magnificence is an angle coming from inside every of us. Our new muse, Emily, thinks that her hair is a technique to specific herself. As she stated, “Everyone is uniquely lovely in their very own means” and we agree. We apologize for the misunderstanding of our earlier caption as a result of it looks like we had been making a one-way assertion, forgetting the remainder of the a number of variations of magnificence. We truthfully let you know we’re very sorry and thanks to your testimony as a result of by way of it we’re studying on a regular basis.
On Twitter, the model promised “we will do better in the future.”