“There isn’t any solution to describe or present the Four view (4V) show aside from seeing it in-person. There’s simply no method,” says Red founder and CEO Jim Jannard to a crowd gathered at Red Studios in Hollywood on Saturday. “We need everyone’s first expertise with Hydrogen One to be like yours: in-person.”
Most folks aren’t acquainted with the corporate Red or its cameras, however if you happen to’ve watched The Hobbit, Straight Outta Compton or just about any Netflix original show then you definitely’ve seen what the corporate’s excessive finish cinema cameras are able to.
When the corporate Apple, Samsung, Google or any of the opposite large cellphone makers asserting a brand new product. This was a distinct segment digital camera firm — albeit one which began as an outsider and grew to turn into a dominant power in movie and TV manufacturing., many individuals had been left scratching their head. This wasn’t
Red Hydrogen One will get holographic
I am going right into a black sales space with sound proofing on the partitions and sit on a stool. I’m handed a prototype of the Red Hydrogen One cellphone which is chunky and large. An iPhone 8 Plus in an Otterbox case is smaller.
The sides of the aluminum physique are scalloped mimicking the lens mount lock on the corporate’s cinema cameras. Despite the scale, it is snug to carry.
A loop of pictures and movies shot with the Red Hydrogen One performs on the show. There are additionally clips from motion pictures which have been tailored into Red’s 4V format like Guardians Of The Galaxy Vol. 2, Avatar and the Pixar animated movie Brave.
My response? I used to be impressed and could not imagine how effectively the impact labored. It’s half hologram and half 3D. It’s not that the picture hovers over the display screen like R2-D2 projecting Princess Leia in the original Star Wars. It’s extra that there have been layers of depth to the picture. It’s as if the display screen was a proscenium theater and a few components of the picture had been upfront and shut and different components of the picture had been farther away.
The total impact was immersive. No matter how a lot I moved the cellphone the 3D impact was there. It labored in portrait and panorama.
The spotlight reel ended with the arrow split scene from Brave. Merida releases the arrow from the bow and the it flew proper at me — nearly prefer it was coming off the display screen.
If we take a look at the 3D gadget spectrum the Amazon Fire phone could be on the dangerous finish. The Hydrogen One cellphone could be on the great finish. And the is someplace in-between.
Skype, Facetime and hologram chat
I am going to a different sales space for a distinct demo of the Hydrogen One. This time I video chat with one other particular person. There are two front-facing cameras to create the 4V look. She reveals up on my display screen and there is depth to her face and head. Her picture does not mission magically over the display screen. But now matter what angle I tilt the gadget, I see that depth.
I feel to myself, “Okay, this has some actual potential.” Video chat over Skype or Facetime is a robust software for connecting with somebody far-off. But a hologram may take that to a different stage.
Leia, Lucid and the Hydrogen community
The occasion additionally confirmed a glimpse right into a a lot bigger world Red is creating to assist the Hydrogen One cellphone and its content material.
Last fall, it was revealed that the corporate Leia was the power behind. But Leia may even be integral in serving to sport builders remodel video games to reap the benefits of that show.
Lucid demoed how VR180 content material — usually seen on a VR headset — may very well be watched on the Hydrogen One.
And then there’s the Hydrogen Network. It’s precisely what it feels like: A service to share and consider motion pictures, reveals and authentic content material made or tailored for Hydrogen One cellphone’s 4V show.
The future lies with AT&T and Verizon
The greatest impediment Red faces is not essentially ending the Hydrogen One or getting assist from carriers. Last week, each. What Red and Jannard want to determine is easy methods to present folks the cellphone’s 4V show. Otherwise, why would anybody drop $1,200 on an unproven cellphone? Or $1,600 for an unproven titanium model?
Throughout the preview occasion, we had been instructed to not take footage of the cellphone’s display screen as a result of 2D pictures cannot showcase the magic of a 4V show. I could not agree extra. But Jannard might have an answer.
“We have little carbon fiber show kits for AT&T and Verizon. It’s like just a little carbon fiber theater. They are going to place them within the home windows. When you stroll up, you see Four-View content material with out glasses,” mentioned Jannard. “It’s been 10 years since we had a ‘Hey dude, try my cellphone expertise.’ This is a ‘Hey dude try my cellphone expertise.”http://magnerd.com/wp-content/uploads/1526864443_419_i-saw-the-red-hydrogen-one-phone-with-my-own-eyes.com”