Essential Phone 2 reportedly canceled, Android founder might promote the corporate

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Josh Miller/CNET

The Essential Phone was a promising flop — promising sufficient that I used to be excited for the sequel. I had religion that Android co-founder Andy Rubin may steer his telephone firm in the precise route the following time round. But Bloomberg is now reporting that plans for the Essential Phone 2 have been scrapped, and your complete firm could also be up on the market.

According to Bloomberg, Essential has spent over $100 million creating its first set of merchandise, of which solely the unique telephone, in a number of colours, and its 360-degree modular digicam attachment have shipped to date.

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Bloomberg means that Essential might attempt to promote the corporate as a complete — together with patents, merchandise and its engineering expertise — fairly than promoting off these elements piecemeal. 

Essential did not instantly reply to a request for remark.

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