Did Samsung simply by chance launch a Galaxy S9 launch video?

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Technically Incorrect gives a barely twisted tackle the tech that is taken over our lives.

But not the smartphone of the longer term?

Slashleaks; YouTube screenshot by Chris Matyszczyk/CNET

When you are launching a cellphone, creating thriller is necessary.

Yes, it appears that evidently leakers pay money for most developments early as of late. 

But relating to Sunday’s scheduled launch of the Samsung Galaxy S9, the devoted nonetheless hope for a shock or two.

This could also be tempered by the apparently unintended launch Saturday of a three-minute launch video for the occasion.

9to5Google reports that Samsung itself could have by chance slipped the clip on-line, just for it to have been immediately captured by Slashleaks, earlier than Samsung eliminated its add.

Samsung did not instantly reply to a request for affirmation. However, if that is certainly, a launch video — and it does look reasonably skilled — then it gives comparatively little in the best way of uncontrollable pleasure.

It begins by speaking about one thing referred to as “the cell workforce.” 

I image hundreds of thousands of human drones — truly, the video says it is now 2 billion individuals — trudging their method by way of the world, determined to make a buck or two.

What these individuals want, says the video, is “The Phone. Reimagined.”

This, I assume, is slightly completely different from Apple’s declaration that the iPhone X was “the smartphone of the future.” Or was it the “way forward for the smartphone”?

To my life-addled eyes, the Galaxy S9 as introduced within the clip does bear greater than a passing resemblance to, effectively, the Galaxy S8.

Here, the emphasis is squarely on enterprise. The video begins by boasting of the cellphone’s multitasking capabilities. It swiftly strikes to promising “a PC-like expertise.” This is a shill for the DeX Pad, which lets you dock your cellphone and switch it into slightly laptop.

Then we transfer to reside translation, app pairing, water resistance and safety. 

Perhaps yet one more shifting component is the concept the S9 will allow you to unlock it with “a look or a contact.”

This is a distinction to Apple’s all-in guess on Face ID for the iPhone X.

Ultimately, this explicit video — which, if genuine, is probably going certainly one of a sequence on provide on the launch occasion — emphasizes that you just and your work have change into intimately entwined.

That, for me no less than, is a miserable image.

But maybe the Unpacked occasion tomorrow at 9 a.m. PT shall be way more thrilling than this one reasonably prosaic video.

To discover out, please comply with my colleagues at CNET who are there, waiting to tell all.  

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