Happy Hour ended all of the sudden Friday evening for Buffalo Wild Wings, as its official Twitter account was hacked, and racist, crude tweets spewed forth from the restaurant chain’s official feed for 20 minutes earlier than the messages had been deleted.
Below are screenshots of the messages. (Warning: The language contained in them is very offensive.)
It is unclear at the moment who hacked the Buffalo Wild Wings Twitter feed or how the digital vandals compromised the social media account’s safety. It’s additionally unsure if Buffalo Wild Wings employed two-factor authentication, a standard safety characteristic and greatest apply for locking down Twitter accounts. But if nothing else comes from this scorching social media mess, it ought to function a reminder to different firms that will must bolster their weak passwords.
Buffalo Wild Wings’ hacked Twitter account could also be extra embarrassing than a gob of barbecue sauce on a crisp white shirt — particularly given the content material of the tweets — however the restaurant chain is in good firm amongst accounts that have been hacked and will have know higher. Tech giants like Facebook’s Mark Zuckerberg and former Twitter CEO Dick Costello have had their accounts compromised, and even the Big Mac received attacked when McDonald’s Twitter account was hacked, with a tweet going out calling Donald Trump ‘disgusting.’
Fortune has reached out to Buffalo Wild Wings for remark, and an organization spokesperson supplied the next assertion:
The common beer-and-wings restaurant chain restaurant chain is owned by Arby’s Restaurant Group, which has since rebranded as Inspire Brands. Inspire’s three restaurant chains, Buffalo Wild Wings, Arby’s, and R Taco have greater than four,600 company-owned and franchised eating places that earned greater than $7.6 billion in 2017.